Mykmary Fashion show and awards , is an annual event opened to the fashion industry, lifestyle, and entertainment among others. Constantly promoting fashion brands, connecting clothing lines, performers, and fashion storytellers globally. It is designed to create a theme and purpose for Fashion Enthusiast (fashion technologists, Fashion Accessories sellers, Textile designers, Fashion illustrators, Fashion merchandisers, Fashion Ecommerce managers, Models, Makeup artists/hairstylists, Studio managers, Costumiers, Wardrobe assistants, bloggers, marketer, PR etc.), Fashion photographers, filmmaker, and Fashion writer. to expose economic benefits and deep cultural value. The brand offers unique opportunities through experiential events to attract the target audience as a strategy for brand marketing.